One of the easiest and most effective ways to show clients your appreciation is by sending them a handwritten note. You know, on an actual piece of paper. While not always flashy, going old school can make you stand out in this age of electronic communication. This extra effort may not sound like much, but what is marketing if not a conversation.
What’s more, as noted in Harvard Business Review, a handwritten message “can show deeper investment and appreciation than a simple thank-you can.” It also generates word of mouth and boosts engagement and retention. So send a handwritten note today, and remind your clients how much they mean.